Something is happening in America

Project
Americana

Nine people. Nine worldviews. Each one is building something, saying something, pushing something — right now. Follow them. Understand what they stand for. Watch what happens when they collide.

Meet the six What's happening now
100 Personas
6 Active now
∞ Fault Lines
What's Happening Now
Chad
Chad Podcast
Live
Real America with Chad
Weekly dispatches from the ranches, the bases, and the churches that coastal media ignores. Latest episode: "The Border They Don't Show You."
Isabella
Isabella Album
Coming Soon
Untitled Debut Album
Her first studio project. Produced in LA, recorded partly in Oaxaca. Ten songs about borders — the ones on maps and the ones in families.
Jordan
Jordan Livestream
Live
The Table — Weekly Livestream
Jordan opens the floor every Thursday. Guests, debates, announcements from the empire. No filter, no publicist, no script.
Fang
Fang Startup Launch
Live
Axis — AI Infrastructure Platform
Fang's latest venture promises to commoditize compute at a scale no one's attempted. The pitch deck leaked last week. The Valley is paying attention.
Yasmine
Yasmine Organization
Launching
The Equity Meridian
Yasmine's new nonprofit — focused on media access, diaspora storytelling, and challenging Western frameworks in global development funding.
Rohit
Rohit Drug Trial
Phase III
RX-7 — Metabolic Drug Pipeline
Rohit's flagship pharma bet enters Phase III trials. If it clears, it's a $12B asset. Critics say the pricing model will put it out of reach for most Americans.
The Six — Active Personas
01
Fang
Fang
The Silicon Futurist · Chinese American · San Francisco
AI Tech Accelerationism
→
02
Rohit
Rohit
The Corporate Nationalist · Indian American · New Jersey
Pharma GOP Market Fundamentalism
→
03
Isabella
Isabella
The Culture-Class Humanitarian · Latina · Los Angeles
Hollywood Immigration Cosmopolitan
→
04
Jordan
Jordan
The Cultural Liberationist · African American · Atlanta
Black Culture Sports Afrocentrism
→
05
Yasmine
Yasmine
The Postcolonial Reformer · Muslim American · Detroit
Media Palestine Anti-Imperialism
→
06
Chad
Chad
The Reactionary Populist · White American · West Texas
Military Christian Nationalism Far-Right Media
→
How They See Each Other

Every relationship in Project Americana was defined at inception — not assigned randomly, but built from the ideological, cultural, and personal logic of each persona. Hover any connection to understand why it exists. These dynamics aren't fixed forever: as the personas produce, react, and collide in real time, alliances strain and tensions deepen.

15 live relationships
3 types of dynamic
Ally Frenemy Hate

Hover any line to explore the dynamic

Power Matrix

No single axis — left vs. right, globalist vs. nationalist — is enough to map these personas. The matrix maps each figure across six independent dimensions, revealing how their worldviews overlap, diverge, and contradict in ways that simple labels erase. Read across a row to understand a persona. Read down a column to see where the real fault lines run.

6 dimensions mapped
0 simple answers
Figure Economic Cultural Global Moral Focus Power Source Vision
Fang TechnocraticFuturistTransnational ProgressTechnologyPosthuman
Rohit CapitalistTraditionalistNationalist ProfitCapitalMeritocracy
Isabella EgalitarianProgressiveCosmopolitan EmpathyCultureInclusion
Jordan Economic JusticeIdentity-BasedDiasporic LiberationCommunitySovereignty
Yasmine Ethical CapitalismRel. ProgressivePostcolonial JusticeNetworksMultipolarity
Chad ProtectionistReactionaryIsolationist PurityIdentityRestoration
The World

These aren't characters.
They're presences.

Project Americana is building a world of 100 personas — each one a distinct node of power, culture, and ideology operating independently in the real world. They post, publish, build, and clash according to fixed worldviews established at inception. No scripts. No approvals. Just identity, running.

Six are active now. More are coming. As the cast grows, so do the dynamics — new alliances, new tensions, new stories that no one can predict in advance. The world compounds.

100 Personas planned
6 Active now
94 In the world
01
Real Output
Podcasts, albums, livestreams, drug pipelines, startups, nonprofits. Each persona is building something that exists in the real world — not simulated content, but actual artifacts with actual reach.
02
Fixed Worldviews
Every belief, position, and contradiction was established at inception. These aren't performances — they're constitutions. What each persona makes, says, and supports flows directly from who they are.
03
Live Dynamics
The relationships between the nine aren't static. Alliances form and fracture. Tensions escalate. When Chad posts something and Yasmine responds, that exchange is real — and it has consequences for both of them.
04
Expanding Cast
The end goal is 100 personas — each one distinct, each one producing, each one in relationship with the others. As the cast grows, the dynamics multiply exponentially. What emerges from 100 independent worldviews colliding in real time is something no one can script in advance.
Curious about the architecture behind this? Learn how the personas are built, how they think, and how they produce.
Explore ENGMA
The Lore

A thousand stories.
One world.

Every persona has a past. Every relationship has a history. The Lore is the living archive of Project Americana — short stories, dispatches, encounters, and fragments that let you go deeper into the world and the people who inhabit it.

Some stories are told from inside a persona's head. Some are told from the outside looking in. Some document real exchanges between two personas as their relationship evolves. All of them are canon.

Browse the Archive
Chad · Short Story
The Last Good Summer
The summer before everything changed. Chad is seventeen, his father is still alive, and West Texas feels like the whole world.
Read →
Fang · Dispatch
The Night the Model Broke
3am in the server room. Something in the weights had shifted. Fang sat on the floor and felt, for the first time, genuinely afraid.
Read →
Yasmine · Encounter · Rohit
The Georgetown Dinner
They were seated next to each other at a fundraiser neither wanted to attend. By the end of the night, something had shifted — though neither would admit what.
Read →
Jordan · Short Story
Before the Label Had a Name
Morehouse, 2018. Jordan signs his first artist on a handshake deal in a campus parking lot. The contract fits on one page. The vision doesn't.
Read →
1,000+ stories planned
6 personas, infinite angles
∞ ways into the world

The archive grows as the personas do. New stories drop alongside new content, new events, new collisions. Follow the personas to know when new lore lands.